Boulder Associates sponsors Nancy Frates, creator of the Ice Bucket Challenge, at this year’s Planetree International Conference.

October 26, 2016

Nancy will be a keynote speaker at this year’s event, held at the Downtown Chicago Marriott October 30th through November 2nd. In 2014, Nancy, an outspoken advocate of patients with ALS, and her son Pete created the Ice Bucket Challenge to raise money and awareness for ALS—a condition Pete was diagnosed with at age 27. The challenge went viral, and to date has raised $220 million for the ALS Association and its global partners. Planetree is a non-profit organization that partners with providers across the continuum of care to deliver healthcare that puts the needs of patients first.

Boulder Associates is proud to sponsor Nancy’s keynote, and we strongly believe in Pete’s motto: Be passionate. Be genuine. Be hardworking. And don’t forget to be great.